Seth Godin has a great post
on why not for you
is NOT the same as not for everyone.

Business is creative
and product development is extremely creative.
Great product developers
know their target market.
They not only know the demographics
around their target market
but they get inside their target market’s skin.

I’ve talked to actors
and it sounds very much
like what they do.
They live the character.
We live the target market.

We do this when developing ideas,
products, marketing, sales pitches.

Know your target market.
Become your target market
(if only for the length of time
it takes for you to make a decision).

This entry was posted on Thursday, March 18th, 2010 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.