I’ve been enjoying reading
the numerous predictions
about how iPad is going to eat Kindle’s lunch
on eReaders.

Why?

Because analysts are making
a classic new product launch mistake.
They are assuming that
the competition will do nothing
in reaction to the launch.

They’re assuming the competition
doesn’t drop prices
or launch an improved product
or… or… or…

That’s silly.
Of course, the competition
is going to react.
Of course, the iPad won’t be launching
under the current conditions.

That’s why there’s secrecy around launches,
why change has to be large,
why it helps if that change is ownable
by the launching company.

Assume your competition reacts
to your launch…
because they will.

This entry was posted on Tuesday, March 9th, 2010 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.