Customers buy on emotion
so for you to be successful
at selling,
you should understand
basic buying emotions/triggers.
Susan Gunelius outlines
10 of the most common emotional triggers.
They are;
Fear
Guilt
Trust
Value
Belonging
Competition
Instant Gratification
Leadership
Trend-setting
and Time
Some triggers are timeless like fear.
Fear and greed has been used
to sell products
since human history began.
Others are more recent like instant gratification
yet aren’t any less effective.
EVERY marketing message
should appeal to emotion.
This entry was posted on Friday, March 5th, 2010 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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