There is a great article on Forbes.com
on how to bootstrap your business.

One of the brilliant suggestions
is to locate your business
next door to your biggest customer.

“Joel Ronning leaned on
a $40,000 credit card loan
to launch Tech Squared,
supplier of computer parts.
He located his office
next to his principal vendor’s warehouse.
That way he could ship
the morning’s orders
on the same day
without having to carry loads of inventory.”

There are more benefits
to being next door to your biggest customer.
When I was working at one of the big Cola companies,
our can supplier had a location next to the plant
we tested all our R&D at.
We’d often call them in for consultation
on packaging
which, of course, gave them
a clear advantage when bidding for the new business.

Location IS important.
Leverage it as best you can.

This entry was posted on Thursday, March 4th, 2010 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.