One of the methods
to ‘fool’ prospects into tuning into advertising
is to disguise it as content.
Magazine advertisers do this
with their advertising written as articles.
Now radio advertisers are doing the same
with their fake news reports.
The fake news report
is ‘interrupted’ with even bigger news
which is usually a sale.
We have been trained
to listen to ‘breaking news’
and we do
so this tactic DOES work.
However, use it with the knowledge
that it can backfire.
If there is… say…
a deadly earthquake as that day’s top story,
announcing your sale is more important
can be viewed as insensitive.
Your marketing WILL get noticed
but not always in a good way.