It sounds like a no-brainer
but how many entrepreneurs
try to force prospects
to buy a product
they THINK prospects
should want?

I know I’ve done this.

For the past few years,
I’ve been selling a product no one wanted.
I worked my ass off marketing and selling it.
No one bought it
because no one wanted it.

Recently I switched to another product,
a product prospects want.
No selling necessary,
no marketing necessary.
It sells itself.

Guess what?

It is A LOT easier.
Any decrease in
‘making the world a better place’ feelings
is more than offset
by being wanted.

Make a product people want.
If you have other goals,
try to incorporate those
into this product.
But start with a product
people want.

This entry was posted on Saturday, February 6th, 2010 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.