One of my buddies
was developing a toy
for a five year old boy.

Knowing that
the average 5 year old American boy
is 3 Foot 7 Inches tall,
he would visit toy stores
and then crouch to that height.
The view from that height
was vastly different
from the view from his own.

I often hear
that playing pretend
is a necessary part of
every child’s learning experience.

What you don’t hear
and is equally true
is that playing pretend
is a necessary part of
every successful entrepreneur’s learning experience.

Putting yourself in your target market’s shoes
is often easier
if you pretend to walk in those shoes.

This entry was posted on Wednesday, February 3rd, 2010 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.