Unlimited Work

In any job,
there is unlimited work.
If you run out of work,
it is because
you aren’t improving processes
(and there is always room for process improvements).

If you have too many tasks,
not enough time,
have a sit down with your manager.
Part of a manager’s job
is to set priorities for their staff.
Use your manager for this.

Before you have that meeting,
list what you’re currently doing
and the time each task takes.
Make another list of what you or your manager
wants to add to your job.
Estimate the time required.

Have your manager rank
the tasks on your lists
and then draw a line under
a regular working day.
Anything under that line
doesn’t get done.
(Overtime is for emergencies
– it shouldn’t be part of your ‘regular’ day.)

This does a few things.
It shows your manager
how much you do every day
(she will probably take a copy
of that task list
and show other managers).
Your manager feels happy
because she’s ‘managing’.
Anything not getting done
is now not getting done
with her blessing.

Use your manager to help set priorities.

Craig’s List And Design

I was promoting
a $5 introduction to romance writing seminar.
I posted all over the web.
I put flyers up in libraries and community centers.

The best result by far
was the post I put on Craig’s List.
The site is hideous
but it drove more attendees to the seminar
than all my other promoting combined.

CL CEO Jim Buckmaster says
“I hear this all the time.
You guys are so primitive, you are like cavemen.
Don’t you have any sense of aesthetic?
But the people I hear it from are
invariably working for firms
that want the job of redoing the site.
In all the complaints and requests
we get from users,
this is never one of them.
Time spent on the site,
the number of people who post
— we’re the leader.
It could be we’re doing one or two things right.”

Spend time on the features
your customers care about.
Craig’s List users don’t care
that it is ugly.
It is quick and easy and it works!

Adding Value In Bridge Positions

Currently I’m working a bridge position.
The last employee left.
The position was vacant for a month.
I was brought in for year end.
Eventually another employee will be hired.

There is always a temptation
to improve processes and procedures
while in a bridge position.

Resist that temptation.

There are usually other employees
who are familiar with
what the previous person did.
(My current contract is the exception)

If you change things,
no one except for yourself
can help the new person out
and
you’ll be gone.
If the new person doesn’t grasp everything
in that week (or day or hour or…)
of training,
she’ll be on her own.

Suggest improvements to the new hire.
Document current processes and procedures.
Put together a training manual.
Clean up old messes.
Those are some ways to add value.

Time Is More Precious

I charge per hour
with my current business gig.
Last night,
around 9 pm,
I heard some managers discuss workload.
They decided to delegate something to me
because I get compensated
for every additional hour I work.
I should be ‘grateful.’

Ahhh…. NO.

Money is infinite.
Time is not.

My hourly rate is a number.
It doesn’t represent
the worth of that hour
because I can’t buy more time.

Please don’t waste other people’s time,
no matter how much they charge.

Keep Buying Tickets

Last week,
I received a terrible review
on one of my books,
my pre-editor hated a short
I’d written,
and
I got an outright rejection
on a full manuscript submission.

It could have been discouraging
but I was lucky.
I still have two manuscripts
out in submission land.
I still have hope
that one of these ‘tickets’
will win.

New product development
is the same way.
As long as there are some products
alive somewhere in the pipeline
(either in concept screeners,
idea screeners,
focus groups,
etc. etc.)
then there is hope.
We can still win.

The trick is to constantly
keep that pipeline full.
Having 3 non-wins last week
means buying at least 3 new tickets this week.

You can’t win if you don’t have a ticket.
These tickets have to be replenished.
Keep hope alive.
Put something in the pipeline.

Carnival Cruises And Special Requests

A loved one booked a cruise
with Carnival yesterday.
He wanted to,
at the same time,
reserve a table for two in the restaurant
and ensure that
the two twin beds were pushed together.

No can do.
It is not possible
to make these ‘special requests’ in advance.

Except that with on land competitors,
these are not ‘special requests.’
When you book a table at a restaurant,
you can specify how many people sit at that table.
When you reserve a hotel room,
you can ask for the bed size.

As the request seemed simple,
it was aggravating that
it couldn’t be accommodated.

Why couldn’t it be accommodated?
I assume because there was no field
to enter the information in.

If you plan on keeping your reservation/order system
for decades,
ensure that it has the flexibility
to add fields
or, at the very least,
a special request/miscellaneous field.

Customer needs change.
Your system should be able to change also.

Published
Categorized as Sales

Keep It Quiet

Last night, around 9pm,
after everyone on the team
had worked 12 hours plus
for the fifth day in a row,
the sh** started hitting the fan.

You see,
when you’re not well rested,
your brain usually shuts off
non-essential thinking.

One piece of thinking
is the ‘should I really say this?’ filter.
Exhausted co-workers are often
brutally honest co-workers.

Except that while this thinking
isn’t needed for physical survival,
it IS necessary for corporate survival.

Last night,
relationships were damaged.
These relationships may never be repaired.

If you’re tired,
it is best to
keep to yourself
and keep your mouth shut.

Tiger Woods And Ashley Madison

The matchmaking site for cheaters,
AshleyMadison.com,
offered Tiger Woods
a $5 Million dollar endorsement deal.

Almost every general media channel,
including conservative channels
that normally wouldn’t promote
a family unfriendly site,
covered this offer.
This gave AshleyMadison massive coverage
for absolutely free.
Free because
the odds of Tiger Woods
agreeing
to the deal are zero to low.

Expect to see copycats.
Every successful guerrilla marketing campaign
drives more of the same.
This flood of imitators
will eventually reduce this tactic’s effectiveness
to zero.

Published
Categorized as Marketing

The Ideal Number Of Direct Reports

The manager I am currently reporting to
has 15 direct reports.

She can’t manage.

There is always a line up
outside her door
(wasting everyone’s time).
She spends her day firefighting
and has no time to plan or train.
Her department is treading water.

TimeBack blog states that traditionally
7 to 10 direct reports are optimal.

Flat organizations are a wonderful notion
but aren’t that practical.
Don’t overburden your managers.
If you manage too many employees currently,
consider building in a layer,
having your junior employees
be managed or mentored by more senior employees.

Feed Your Dreams First

I’m working crazy hours
at a contract gig.
This current position is not my dream.
I took it
to refresh my knowledge and skills.

Writing IS my dream, however.
You’d think that
working around the clock
would interfere with that dream.

Nope.

You see…
I get up early every morning
and I write.
I feed my dream FIRST
before I do anything else.

If I can do it,
you can do it too.
Find time before breakfast
to help make your dream come true.
It will change your perspective
on the day.