The Waiting List

I attend the Monster Cable Awards Show
every year at the CES.
I don’t bother requesting tickets
because they can be obtained
at the booth
and there is always plenty of room.

Why?

Because there are SO many other parties.
I enjoy the Monster Cable party.
I like watching the best in that company
being acknowledged.
I like the type of people Monster Cable hires.

This year,
I decided to be a bit more organized.
I requested tickets ahead of time.

I got back an email
from the PR firm
stating that I wasn’t on the guest list
and asking
what my credentials are for attending.

Waiting lists are great for newbies.
They create the illusion of exclusivity.
But for regular attendees,
people who know there is no need
for a waiting list,
they are irritating.

I don’t want to wait a half hour
to get into a club
when I know the club is empty.

Don’t make your regulars wait.
Treat them like VIP’s.
Scoot them to the front of the line.

Published
Categorized as Marketing