By k | November 22, 2009 - 6:00 am - Posted in Marketing

Critics are tearing apart
The Twilight Saga: New Moon.

The thing is…
the average critic is not
a 15 year old girl.

From the squealing I’ve been hearing,
15 year old girls,
the target for this film,
LOVE New Moon.
They can’t get enough of it.
They’re seeing the movie
multiple times.

If you listen to critics,
the movie is a bomb.
If you listen to the target audience,
New Moon is a smash hit.

This is a wonderful example
of why
innovators should listen to their target
over industry critics.

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