Believing In Your Product

I’m currently doing edits on a book
that I’m not happy with.
My publisher likes it.
My editor likes it.
I’m not happy with it.
I don’t think it is good enough.

If I’m not happy with it
by the time
we have to make the publish or not call,
I will pull it.

Why?

Because like many entrepreneurs,
authors are the creators, marketers,
and salesmen
for their products.
If you don’t believe in your product,
it is VERY difficult
to sell it to other people.

As BrainCram states
“How will you persuade them
that what you are offering will meet their need
if you don’t have at least the same level of confidence
in what you are offering?”
(them being the customer)

That’s why Believe in What You are Doing
is one of BrainCram’s
Top 10 Tips For Successful Entrepreneurship