I’m currently doing edits on a book
that I’m not happy with.
My publisher likes it.
My editor likes it.
I’m not happy with it.
I don’t think it is good enough.

If I’m not happy with it
by the time
we have to make the publish or not call,
I will pull it.

Why?

Because like many entrepreneurs,
authors are the creators, marketers,
and salesmen
for their products.
If you don’t believe in your product,
it is VERY difficult
to sell it to other people.

As BrainCram states
“How will you persuade them
that what you are offering will meet their need
if you don’t have at least the same level of confidence
in what you are offering?”
(them being the customer)

That’s why Believe in What You are Doing
is one of BrainCram’s
Top 10 Tips For Successful Entrepreneurship

This entry was posted on Monday, November 16th, 2009 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.