One of the things
I love about Halloween
is that it gives us marketers
a glimpse into our prospect’s fantasy world.
According to the National Retail Federation’s
2009 Halloween Consumer Intentions
and Actions Survey,
the top adult costumes are
Michael Jackson,
vampires,
pirates,
athletes
and witches.
The trend also is for home made costumes
over store bought,
reinforcing the leaning toward frugality.
How to use these trends?
As a writer,
I would look at the vampire trend
and say ‘too late for that’
but it is a very easy transition
for readers to move
from vampires to werewolves or gargoyles or zombies.
Look at the babysteps
prospects may make
from existing trends.