I bought my first Snuggie
on Saturday.
I never understood why
the Snuggie
was so successful
until this past week.
My dear mom had a challenging week.
I told a friend
that I wished I could give her a big hug
but my mom lives 2.5 hours away
by plane.
My friend’s advice?
“Send her a Snuggie.
It is the next best thing.”
THAT’s one of
the secrets of success
for Snuggie.
It is not about a fleece robe.
It is about the viral positioning
of giving a hug,
of sharing love.
Tie your product to an emotion.