Standard wording of a ‘For Life’ contest
is to limit the number of years.
This disclaimer is
financially and legally prudent…
Unless your product’s selling feature
is that it extends life.
Jamieson Vitamins is advertising a
Vacation For Life contest.
They clearly state that
the ‘For Life’ really means
a maximum of 20 years.
I’m 38.
Having a vitamin company
tell me
that by using their product,
I’ll only live to 58
is NOT smart marketing.
Legal disclaimers are
part of the marketing message.
If they cause harm
to your brand,
find a new promotion.