Monopolies are in a sweet position.
They don’t have competition (yet).
They don’t have hefty marketing spend.
They don’t spend money
Customers find them.
Great monopolies know
there’s always a chance
they won’t be a monopoly tomorrow.
They concentrate on giving
such outstanding service
for such a great price
that the competition couldn’t get a foothold,
even if they were allowed in
abuse their captive audience.
They don’t deliver on promises.
They raise prices so high,
They ignore innovation.
These not-so-great monopolies
create wonderful opportunities
for savvy entrepreneurs.
There’s always a way to compete
by offering a service that meets customer’s needs
while not being the prohibited same service.