By k | July 30, 2009 - 6:00 am - Posted in New Business Development

A great product developer
always compares her packaging
to her competitor’s.

A major beverage company I worked for
mocks up a shelf of competitor product
(easy to do on the computer)
and inserts their proposed package
into the shelf,
moving that package around,
ensuring that it pops
regardless of placement.

Why?

Because 70% of purchase decisions
are made in-store.
Because 68% of in-store purchases
are impulse decisions.
Because shoppers make those impulse decisions
in 3 to 7 seconds.

If your product doesn’t stand out
(in a good way)
and deliver the right selling message,
you’re losing out on 70% of your possible sales.

Spend time on package design.

Oh, and make certain your package FITS
on shelf.
If it is taller than the standard shelf height,
(I’ve seen that happen)
your product won’t be placed.
You’ll then lose out on 100% of sales.

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