By k | July 27, 2009 - 6:00 am - Posted in New Business Development

The common misconception is
that small businesses
are given a pass on quality
by customers.

That is untrue.

The moment a small business
doesn’t meet the quality expectations
(usually set by the big companies),
they’ve lost a customer.

My small press readers
expect the same quality story
from me
as they do from the New York Times Bestselling authors.

But they also expect more
to compensate
for risking that quality,
that proven consistency.
They expect a different read,
a ground breaking read.

Small business must deliver
both on
quality AND a unique premise
to compete
against their larger competition.

This entry was posted on Monday, July 27th, 2009 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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