By k | July 22, 2009 - 6:00 am - Posted in Marketing

A blogger sent me an email Monday morning.
I was sucked into a project
and because I wanted to respond
with a concrete idea,
I didn’t reply immediately.

I received a follow up email
from that blogger Monday afternoon.

Expected response time has
significantly decreased.
Customers, partners, vendors
want to hear back within minutes.

Magic happens
when customers hear back
within minutes
from companies they didn’t even know
they contacted.

A PF Chang’s customer tweets about lettuce wraps.
PF Chang’s responds
by sending her a free dessert and appetizer.
IMMEDIATELY.
That is the magic of Twitter.

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