I recently had a few credit cards expire.
Many of my bills are on pre-authorized payment.
This works out well
both for me
(convenience)
and for the vendor
(they can count on the payment every month).
Of the 12 bills I was paying by credit card,
only 1, you read that right, 1 contacted me
to get my new credit card information.
I renewed that vendor
without much thought.
The other 11,
I seriously thought about.
Did I need the service?
Could I get it somewhere else?
Some of them lost my business.
Ensure that if you accept pre-authorized payments,
you also have a system in place
to deal with credit card expiries.
Don’t lose customers
because you forgot to make a phone call.