Qualifying Referrals

A friend’s brother is an employment lawyer.
When another friend
needed a referral to an employment lawyer,
I asked for the brother’s information.

When given it,
I was told not to relay
the brother’s contact information
unless my friend was ‘serious.’

I didn’t bother asking.
I filed the card
and recommended someone else.

I am not a lawyer.
I am not in the industry.
I have no idea how to judge
whether a person is ‘serious’ about
hiring an employment lawyer.

And frankly
if the lawyer doesn’t yet have a system
in place
to judge for himself
whether a referral is ‘serious’,
I don’t want to refer people to him.

Referrals are dang difficult to get
and it is usually not a salesperson
doing the referring.
Accept referrals with no restrictions
and THEN get your salespeople/assistants
to qualify these referrals.

Published
Categorized as Sales