If change is coming
and you ignore it,
will it still happen?
The answer is…
of course, it will, dumbass.
However, in boardrooms
all across this great country,
executives are clinging to the belief
that if they ignore change,
if they concentrate on the world
as they know it now
and not the world that will be,
change won’t happen.
I was part of a discussion
on Saturday
about eBooks.
One clear stance was
that
if eBook authors and publishers weren’t accepted
into this writing organization,
then the executives wouldn’t have to deal
with eBook related issues.
Yes, but that doesn’t mean
eBook authors and publishers will disappear
off the face of the planet.
It simply means that they will form their own organization
and the current organization
will be excluded from all the discussions.
eBook authors, not advised by those with print ‘experience’,
will completely rethink publishing.
This will create even more changes for the print authors,
changes that they will be unprepared for
because the print authors won’t be talking to the eBook authors.
Print authors will be royally screwed.
But for a few months or maybe even years,
if print authors ignore the changes,
they can live in the happy world they know best.