Garbage Strike Marketing

The garbage collectors are on strike
in Toronto.
This is causing headaches
for residents
as they scramble for ways
to deal with their garbage.

Clever local businesses
are scrambling for ways
to profit from this opportunity.

A yard maintenance company
is offering to pick up
2 bags of garbage
a week for free
from customers
signing an annual contract.

A perfect freebie offer.
The residents not wanting
to hassle with finding a garbage solution
are
the residents most likely
to outsource their yard care.
They are also less likely
to bother switching yard care companies
once the year is over.

Short term offer
(the strike can only last so long)
to obtain a long term customer.
All because the small business was lucky enough
to be in a city
with the garbage men on strike.

Move quickly to
take advantage of local opportunities.

Published
Categorized as Marketing