I always ‘test’ charities
with small donations
or donations-in-kind
before making larger donations.
Only a rare few pass this test.

(Great because I can
focus my efforts)

A friend needed thousands of pens.
She ordered 100 from a manufacturer
as a test.
They failed,
delivering late
and with a sloppy product.

Very rarely will you
receive a huge order
as your first interaction
with a customer.
They will test you
with a small order first.

Treat your ’small’ customers well.
They are tomorrow’s large customers.

This entry was posted on Monday, June 29th, 2009 at 6:00 am and is filed under Sales. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.