By k | June 28, 2009 - 6:00 am - Posted in Sales

I take the bus.
Sure, I don’t like to drive
but even if I did,
I would still take the bus.

Why?

Because my customers take the bus.

It is the same reason,
I listen to radio
(including the commercials)
and eat in family restaurants.

It is very challenging
to sell to someone
you don’t understand.
The best way to understand your customer
is to BE your customer.

It also immediately gives you
a common base
to leverage off of.

Commute with your customers.
No one sells product
from an ivory tower.

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