By k | June 23, 2009 - 6:00 am - Posted in Marketing

Perez Hilton made a headlines
yesterday
by claiming Black Eyed Peas’
Will.i.am assaulted him
at the MMVA’s.

I listened to 3 different radio stations.
All 3 covered the story
but all 3 followed it
with a story about
bad behavior by Perez Hilton
to not-as-famous MMVA attendees.
The interesting thing
is that EVERY story was different
and told with a personal connection
to the DJ telling it.

The result is,
true or not,
it is being dismissed as
a publicity stunt.

For sympathetic marketing to work,
the recipient has to be sympathetic.
TRULY sympathetic
because in the era
of everyone journalism
lies will be outed.

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