Your product will never be perfect.
Never, ever, ever.
But most people can’t accept that.
They tweak, and tweak, and tweak.
They’d tweak the second
before the product goes live
if you allow them.
This messes up
government approvals,
production schedules,
marketing material,
sales pitches,
and ultimately the entire launch.
The solution?
You don’t let last minute tweaks happen.
You give a drop dead date
for product changes.
(Save any additional changes for the next edition.)