By k | May 26, 2009 - 6:00 am - Posted in Sales

Everyone likes to hear (or read)
their own name
and this rule holds true for assistants.

Tony Parinello and David Mattson,
authors of
Five Minutes With VITO,
(Very Important Top Officer)
says
“The first thing you want to do,
in any correspondence,
is you want to salute
the uniform of the private assistant.
The private assistant’s name
has to be in any correspondence
you send to VITO.”

And by any correspondence,
that includes email.
Acknowledge the gatekeeper
and you will be more likely
to get past.

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