The Repeat Buyer

Princess, as with most cruise lines,
rewards cruisers for coming back.
The first level is the new cruiser.
The second is the 2nd time cruiser.
Etc.

I recently sailed on two back to back cruises.
Was I bumped up to the second level
after the first cruise?
No.
Because I booked both at the same time.

Yep, I was punished for booking twice in a row
with Princess.

I have a policy that any reader
giving me feedback on my books
receives the next eBook I have published
free.

I have readers
who won my first novel Breach Of Trust,
gave me feedback on it,
received my second novel Invisible for free,
gave me feedback on it,
and are slotted to
receive my third story Selling Forever for free.

They may NEVER buy one of my novels.
Am I going to punish them
for repetitively giving me feedback?
Of course not.
That’s what I want.

Don’t punish people
for doing what you want
twice in a row.

Published
Categorized as Marketing