Left The Box
has a great post on how information spreads
and how we, marketers, can HELP
information spread.

We spread information
because it makes us feel important
and because it is easy to spread
(remember the first rule of marketing
- people are lazy).

What makes it easy to spread?

“The content should be easily read or viewed,
and have the ability to be quickly passed along.”

“The lighter the content,
the more likely it is to spread along.
Give consumers sound bites
or summaries
they can easily share
with their friends.”

That’s why those chain letter emails
are so popular.
One click
and they are forwarded
to hundreds.

This entry was posted on Sunday, May 3rd, 2009 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.