Some writers wonder
why my core writing site is
BusinessRomance.com,
rather than KimberChin.com
(though both URLs go to the same place).
Easy answer.
I’m building a business,
not a personal brand.
Kimber Chin is my writing name.
I don’t plan to ever sell it.
I may, some day, sell BusinessRomance.com
(likely not for decades but…).
Anyone can run BusinessRomance.com.
Only I can be Kimber Chin, the romance writer.
John Jantsch at Duct Tape Marketing
has a post
discussing this difference
in more detail.