By k | April 22, 2009 - 6:00 am - Posted in Marketing

What has been made painfully clear
by the Miss California situation
is that
just because you have an opinion,
doesn’t mean you have to share it.

when you are representing
something bigger than yourself
(like the Miss America Pageant,
or your company
or your charity),
you don’t have the right
to express your own opinions.

That’s why it is called
You are supposed to mirror
the opinions of
whatever it is
you’re a spokesperson for.

The job Miss California was auditioning for
was to represent
the Miss America Pageant
(it is NOT, as some people believe,
to represent America).
THAT opinion is what she should have shared.

What if you don’t share the organization’s belief?
You either keep your mouth shut
(externally, internally debate all you want)
or you find another better fitting

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