No, I’m not getting into the meaning of life,
(if there even is one).
What I’m talking about
is why your business or your service exists.
Easy answer.
Because you’re different.
You offer something
another company or consultant or employee
doesn’t.
If you’re a writer,
you don’t want to be Stephenie Meyer
(1 in 7 books sold last quarter
were written by Stephenie Meyer).
Stephenie Meyer already exists.
While she continues to write,
why would her fans switch?
If you’re a soft drink manufacturer,
you don’t want to be Coca-Cola.
You’ll never be the real thing.
You want to be different.
Different is NOT bad.
It is essential to success.