By k | March 27, 2009 - 6:00 am - Posted in Sales

In an awesome interview with
Sydney Biddle Barrows,
the Mayflower Madam,
she talks about how experiences differentiate
your product from being simply a commodity.

“People will pay you more money
for a memorable experience,
something that they can remember
with pleasure and happiness
that they can talk about to other people.
Something that validates who they are,
who they think they are or
who they would like to be.
Something that gives them
the opportunity to try something
that they’ve never tried before.”

That’s why when I hear about
companies automating customer service
or downsizing sales staff,
I groan.
Employee contacts with the customer
is where these experiences often happen.

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