By k | March 23, 2009 - 6:00 am - Posted in Sales

I’m a suit girl.
Whenever I’m meeting with people,
I tend to wear a suit,
at least for the first time.

Why?

Because it is a sign of respect.
It visually tells the person
that I feel they’re important enough
to dress up for.

In Bert Decker’s book
You’ve Got To Be Believed To Be Heard,
Guy Kawasaki shares this advice

“My father was a politician in Hawaii.
He was a very good speaker.
When I started speaking,
he gave me a piece of advice:
Never dress beneath the level of the audience.

That is, if they’re wearing suits,
then you should wear a suit.
To underdress is to communicate the following message:
‘I’m smarter/richer/more powerful than you.
I can insult you and not take you serious,
and there’s nothing you can do about it.’

This is hardly the way to get
an audience to like you.”

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