After her bakery For Heaven’s Cakes
was featured on a reality show,
owner Lisa Donahue saw business triple
How did she take full advantage
of the national exposure
when bakeries are traditionally a local business?
“Because Peter Perfect airs nationwide,
I knew people across the country
couldn’t come to my cake shop,
so I really wanted my online business to prosper.”
“After the show,
we received 95,000 hits on our website.
We had to make sure
our online business could handle the increased traffic.
To do this
you have to have a very sophisticated website.
I spent a little more money
and designed a second website
that was data-based driven
and could handle the increased volume.
If your product is shipping nationwide,
that’s what I would recommend.”
With the internet,
it is possible to make every local business national
or even international.