Kim T. Gordon,
author of Maximum Marketing, Minimum Dollars:
The Top 50 Ways to Grow Your Small Business,
suggests that new businesses first target their marketing
to a small niche
filled with their top prospects.
This will keep costs down
as you reach potential customers
enough times to truly make an impact.
So I would target contemporary romance eBook readers
instead of general readers.
This group is smaller
but much more likely to actually buy my book.
Only when I’ve captured this market
would I expand my marketing
to a wider audience.