One of the things
romance readers do well
is ask
“What’s next?”
They’ll finish a great book from an author
(did I mention for eBook week,
my publisher is giving away Invisible for free?)
and they’ll contact the author
or scope out her website
or…
to find out when the next book is out.
I increase the likelihood of that
by asking readers to tell me
what they think of my novels.
This allows me to let them know (individually)
when the next novel is being released.
What is the lesson in this?
Great customers prefer to be led
from sale to sale.
They don’t want to buy just one.
They WANT to be lifelong customers.
Don’t abandon customers after the sale.
Take care of them.