When I hear about times being tough
and about businesses being cost conscious,
I scoff.

Why?

Because a 30 second advertising spot
in yesterday’s Super Bowl
cost $3 million
and some advertisers,
including Anheuser-Busch,
consider that a bargain.

When businesses talk about being cost conscious,
that means they don’t waste money,
not that they don’t spend money.

Ensure that your product adds value.

This entry was posted on Monday, February 2nd, 2009 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.