By k | January 30, 2009 - 6:00 am - Posted in Marketing

I received a couple of emails yesterday
about local businesses
sourcing locally.
The key concern was pricing.
These local sources are more expensive
so the local business would have to sell
at a higher price point.

So sell at a higher price point.
You have a different product,
sell it at a different price point.

It is the only real strategy for you.
If you’re a local business
and you plan to compete solely
on pricing,
you’re one of the walking dead.
You will never be able to match Wal-Mart’s pricing.
Never.

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