By k | January 29, 2009 - 6:00 am - Posted in Marketing

Your business is too small
to benefit from overseas outsourcing.

Good.
Source local
and use it in your marketing.

Michelle Obama made headlines
with her love for American designers.
Why?
Because there is a growing trend
towards local product.

Create an All American (or All Canadian or All Australian or…) ???
This could be a burger with all American ingredients,
a book published by an American publisher,
a necklace made from American gold and gems.
Then tell the media, customers, prospects about it.

It will build loyalty with the people who care
(and be ignored by the people who don’t)

If you’re going to be a local business,
BE a local business.

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