Marketing The Best

My first novel, Breach Of Trust,
was recently awarded
Runner Up for
LRC’s Best Contemporary Romance Of 2008.

Breach Of Trust is a great novel,
I wouldn’t have had it published
otherwise,
but it is no where near THE BEST.

What it is
is the best (in this case, 3rd best) novel
that the reviewers have heard of.

There is a HUGE difference
between being the best
and being perceived as the best.

Having a great product is very important
but
if you don’t market, sell, or otherwise promote it,
the product doesn’t truly exist.