By k | January 22, 2009 - 6:00 am - Posted in Marketing

Vegas is a city pandering to discretionary income
so in this challenging economy,
the key business, gambling,
is seeing steep decreases in revenue.

The traditional tactics aren’t working
and this is pushing marketers out of their comfort zone.

One of the most intriguing promos
is the guaranteeing of gambling losses.
Bally’s, Rio, and Paris are guaranteeing up to $100.
There are stipulations.
You must be a new loyalty card holder.
You will be mailed the cash voucher
and have to redeem it on your next purchase.

Very, very clever.
The casinos get your personal information,
are able to track your gambling within their casinos.
and entice you to return.
All while giving the perception
that winning is so easy,
it can be guaranteed.

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