Prince announced he will release
not 1, not 2, but 3 albums in 2009.
Regardless of how great the songs are,
I doubt these albums will do well.
It isn’t about the 3 albums.
Authors release 3 books a year.
Successfully.
It is about the timing.
Authors don’t try to promote or release
all 3 products at the same time.
They focus on one.
The publisher focuses on one.
The reviewers focus on one.
The fans focus on one.
There is no choice required.
No splitting of effort.
Time your product launches correctly.