It is no coincidence
that Miley Cyrus (aka Hannah Montana)
is 16
while her target audience
are tweens (ages 6-14).
Kids prefer an older role model.
As my 8 year old niece tells me,
anyone younger is a ‘baby.’
That holds for cartoon role models also.
I helped develop a kid targeted juice box
featuring a cast of fruit characters.
The target demographic was the lunch box group.
The fruit characters, however, were early teens.
When in doubt,
go older
(but still parent friendly).