By k | December 24, 2008 - 6:00 am - Posted in Marketing

One of my author buddies
sent an email to a Yahoo Loop,
complaining about his publisher.
He wanted to send it to a marketing loop.
He, instead, sent it to the publisher’s loop.

Every single author, editor, admin
and yes, the owner
received this email.

He has spent the last week
doing damage control.

Email is dangerous.
Yahoo Loops are that danger multiplied.
As a result,
I try to keep all messages on Loops
positive and upbeat.

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