By k | December 22, 2008 - 6:00 am - Posted in Marketing

I keep hearing
TV is dying.

Maybe not.

According to
The Boomer Century 1946-2046,
the average retiree watches
43 hours of tv a week.
That’s over 6 hours a DAY.

What does that mean?
If that trend holds
with the boomers approaching retirement,
we’ll be looking at a boom
in viewership.

That is,
if the networks produce content
this demographic wants to watch.

This entry was posted on Monday, December 22nd, 2008 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

1 Comment

  1. December 22, 2008 @ 6:43 pm

    What about advertisers? Even the Boomers have PVRs. I have seen numbers like 22% in some cities, and 50% will own them by 2020…
    Not dead…but perhaps advertisers need to reconsider HOW they use the medium.

    Posted by Michelle Kostya

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