A loved one works in a bookstore.
He knows that
a patron coming into the store
looking for a copy of
Kimber Chin’s Breach Of Trust
is more likely to buy
(if that book is in stock)
than a patron
asking simply about a book.
Why?
Because she has done her research,
she has thought about it already
and
she is ready to buy.
The more specific the request,
the closer the prospect is to buying.
Jeff Johnson provides a great presentation
explaining this.