With the economic troubles dominating the news,
consumers are being told to
pinch pennies
and cut indulgences.

People don’t like to cut their indulgences.
It makes them feel poor.

That disconnect creates an opportunity
for the smart marketer.

How?

Treat your best customers.

This could be as inexpensive
as sending them a piece of rich chocolate
or organizing a wine and cheese information night.

Make them feel rich.

This entry was posted on Thursday, October 30th, 2008 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.