By k | October 27, 2008 - 6:00 am - Posted in Sales

I have a specific information product I want produced.
I went to one small independent developer
and asked for a quote.
I got a two liner back
with a number larger than I desired.
End of discussion with that developer.

If he had asked what I was trying to accomplish
or had been in anyway interested
in me and what I was doing,
I would have seriously considered
paying the price.

That’s the point
Grant Cardon makes in
Selling Is The Secret To Success.
It isn’t about price.
It is never about price.
It is about having the right solution
to the prospect’s problem.

If you find yourself
haggling on price,
you haven’t convinced the prospect
you have that right solution.

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