Tricking Your Customers

Publishers and publicists
often email me sales sheets
for their upcoming releases.
If I’m interested in the romance novel,
they’ll send it to me
and I review it.

Sometimes the sales sheet is designed to trick.
I say I don’t review paranormals
so it will neglect to mention the hero is a vampire
(although it is obvious first page
that he is).

That’s fine.
Usually I’ll review the novel.
Then I never, ever accept a book
from that contact again.

Customers aren’t dumb
and no one likes being lied to.
Save the tricks for Halloween.